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Jan
29
2009
0

Failure and Your Brand

Honda has put together a great documentary series called dream the impossible on youtube. They’re incredibly well produced (the camera nerd in me was trying to figure out what camera and lighting was used while watching) but more importantly they are honest story telling. The one that connected with me is Failure:The Secret To Success.

Its an honest series of interviews with different Honda employees that’s set to a soundtrack by Q Department. It features various designers, engineers and managers discussing some of the biggest and most humbling failures they’ve had at Honda. While the interviewees and examples are from Honda, they really are speaking to something bigger than their company. They’re talking about what failure feels like and using it to enable success.

From a branding perspective, the mini-film hits on two basic but powerful concepts. First, they tell Honda’s story in an interesting way. They talk of the growing pains they went through when developing an engine for the Indycar Racing League and other departments failures and learning. Second, they tie the brand with oodles of positive values for viewers.  Right from the start there’s honesty and heart felt emotion from the interviewees as they share how it felt to fail. I began to think about failures in my own life and how it felt. I could relate. The story of Honda’s innovation is told by describing the tenacity required to get through trying development cycles. There’s not PR speak, no sales pitch and no “synergistic leveraging of emerging enterprise SKU’s”. Just Honda’s story of admitting failure, innovation and making great products.

It may seem counter intuitive but associating your brand with admitting failure externally and overcoming can do wonders for your brand.

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Written by Nathan in: Branding | Tags: , , ,
Jan
08
2009
0

Business and Leadership: (Some of)The Classics

An idea that I’ve been talking and focusing on in the past month is a concept discussed in Michael Gerber’s the E-Myth Revisited. He talks about “keeping the curtains up” on your life. “Keeping the curtains up” to me means seeing the big picture of my life while grinding away at the day to day actions I take. This ‘dual vision’ is something that allows me to see the meaning of what I’m doing in the larger scheme of my life. It may seem cheesy but it can sometimes give meaning to otherwise difficult or tedious work. This viewpoint is great as well to really focus in on what you should be investing your time and in what you should let go.  This probably is an old concept to some but it’s really stuck with me.

Over the past 8 months I’ve been reading and listening my way through what I find to be “the classics” for business and personal development books. If you have an Audible or Chapters gift card these might be great to take a look at: (more…)

Written by Nathan in: Philosophy | Tags: , ,
Oct
28
2008
0

Abracadabra!

Recently some peers in my New Media program were pitching there idea for a project that involved a layered map where each layer floated in air above the other. It brought back memories of sitting in magic shops in Toronto talking to magicians as a kid. (more…)

Written by Nathan in: Cool Stuff, Creativity, Design | Tags: , , ,
Oct
19
2008
0

Quick Thoughts on Canon 5D MKII

I was able to get some hands on time with a pre-production model of the Canon 5D MKII today for a very unscientific review [Canon product reps wouldn't let me drop in my CF card:( ]. I found a few quick things stood out that no reviews have really been talking about. (more…)

Written by Nathan in: Photography | Tags: , , ,
Oct
18
2008
0

Thoughts on New Media

One of my favourite new media creators, Jonathan Harris recently slapped me across the face with a presentation at Flash on the Beach in Brighton, UK. He presented that creators on the internet are acting like a bunch of awkward-pimple-faced teenagers. We’ve learned how to speak with this powerful new media language but we’re not saying anything or anything thats worth saying. We, “new media creators”, haven’t reached out and touched people in a personal way. We have created interesting experiments but no master pieces have emerged.

I’ve heard the lectures over and over from professors that we must integrate narratives into our work but not until I saw Harris’s ‘I Want You To Want Me’ that it finally hit me. Just creating something cool or fun doesn’t cut it. It has to say something. It has to be personal. It has to have emotional impact in a genuine way. I’m really grateful for the Image Arts/New Media program at Ryerson really trying to hammer that into my brain. When I look at my peers who create powerful work, this concept is what I’ve been missing. Looking back on my work, I see lots of cool ideas, fun experiments and new tools but not much being said. It’s time to grow up and say something, whether with an image, a website, an installation or a performance. It has to speak to people in an intimate way.

Written by Nathan in: Uncategorized |
Oct
15
2008
0

Back from the dead

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mmm spam...

Clearly I haven’t touched this blog for a LONG time partially in due to me being out in Perth, Australia for 6 months and soaking up the beach :) However I feel that its time to revive it and use it as a place to really express my thoughts on creative work.

Often I find myself consuming so much news and content that it takes away from my time to make and say things myself. And not just make things but make things that are worth making. Not just a Twitter rant but something of substance that is worth saying.

Written by Nathan in: Uncategorized |
Oct
26
2007
0

New NathanGarvie.com Launched

See here

Now includes all of my school work and personal work

Written by Nathan in: Academic, Cool Stuff, Design |
May
11
2007
0

Glowing Tubes on the side of a building @ Yonge & Richmond

A few months ago this beautiful art installation went up on the side of a downtown building. It features around 20 glowing tubes that are 8 stories high and they slowly change colour from top to bottom. I was totally taken back at how they could do this! I’ve always had it in the back of my head that I should blog this and see if anyone knows anything about them and now I’ve decided to procrastinate no more! At first glance I thought it was some kind of moving gel that just coloured the light but the tubes were too small and there was not visible way for the gel to loop. My only guess is that they are some kind of tube shaped LED display, which would be very impressive considering how smooth and diffused the light appeared. You can stand there and be entertained for hours! Ok well maybe not hours but its a nice reason to stop power walking, take out your earbuds and look around you. Anyways, go down Yonge St. in downtown Toronto and check them out. If anyone has info on who this is by or how it was done please let me know in the comments.

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Written by Nathan in: Cool Stuff |

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