Pikspot Launch
Recently I attended the launch party for a new content distribution and sharing website PikSpot at No Regrets restaurant and bar. Me and several other of my friends dropped by because we’d heard on one of our favourite podcasts, TWIT, that the founder Leo Leporte would be in town for the launch. We thought it would be fun to check out. They gave everyone who attended private beta access so I’ve had some time to use the site for a while.

Overview
PikSpot is a web 2.0 like site that is made for content distribution. That content may be video, pictures, podcasts or blog posts. The content is broken up into groups from content providers and act like channels. The largest group and the driving force behind the content site is “Undo TV” which is a network of now former employees of TechTV in the US who were all fired when the network TV channel was bought by Viacom and turned into “G4 TechTV”. Undo TV is founded by Leo Leporte and Chris Prillo Many of them have gone on to work on highly successful web projects such as Twit, Digg, Revision3, to name a few. Undo TV seeks to bring back that chemistry filled group so that they can continue to produce great content on their own without the assistance of a major cable TV network. There is also a “YouLaf” group which is dedicated to funny user generated content. The goal with these channel-like groups is for users who are interested in the content to come together and form an online community full of discussion and debate. Each group would be its kind of own mini social network. Now its important to note that any user can submit content, not just these network like groups such as undoTV and Wikinomics, its much like youtube or flickr allowing anyone to upload.

Stand Out Features
The big stand out feature on PikSpot that I’ve never seen any where else is the abillity to post comments in a forum via webcam video clip. It makes the process really simple to capture a video of yourself responding to a comment or piece of content. I really enjoyed using this feature and was really excited when the founder, Scott Waddell demonstrated it at the launch. Users can also vote for their favourite pieces of content by giving it “kudos” much like digg.com’s concept of “digging” stories. This allows stand out content that is of interest to the community to really rise to the top.

Downfalls
Overall at the launch I was impressed with the concept because it brought all kinds of different sources like youtube and flickr to one place. Also some of the features were really interesting and unique but the main reason I wasn’t 100% on board with the idea is that youtube and flickr already do what they do so well that it would be impossible to try and do all of them together in one website. The second problem I saw in the future of PikSpot was that websites such as digg.com and youtube and facebook are already moving into the space that PikSpot is trying to occupy with content aggregation and that they already have HUGE user bases with litterally millions of people. It’s not that the site is buggy or the interface isn’t easy enough it is just that PikSpot is trying to squeeze itself into a tiny crack of a market which is ever shrinking. The large boulders already in place are filling the crack in more and more everyday with new features launching. PikSpot currently is in private beta and is scheduled to soon go into public beta which I predict it will not make it out of before it is shut down due to lack of user base. Users don’t want to have to create one more account and another password to remember just to access content they can get other places.
Overall though the night at No Regrets was fun, I got to meet two of my favourite commercial New Media creators, Leo Leporte and Amber Macarthur who is now the on site new media specialist at CityTV. Can’t say no to free food and wine…










